SO Natural

by Stacy Odwell

INdustry leading & beautifully natural hair Extensions

SO Natural is a unique approach to fitting hair extensions which uses the highest quality hair, meticulously crafted into hand-tied wefts to give the most discreet and flawless effect.

This approach to fitting hair extensions not only gives a beautifully natural and voluminous effect, it is kind to clients’ hair and scalp and, with Stacy’s perfected approach and training, is quick and easy for stylists to learn and adopt.

The Founder

SO Natural was developed by stylist Stacy Odwell who has been working in the hair industry for almost 20 years.  Stacy is incredibly passionate about the positive effect that hair extensions can have on women’s confidence, especially if they have suffered from hair loss.  

Since starting her own hair extensions brand “Natural X” in 2010, Stacy has worked closely with hair factories and suppliers around the world to source the highest quality hair and perfect the hand-tied weft. Today, Stacy is not only able to offer this to her own private clients, but also teach her methods to stylists and salons across the UK and beyond.

Choose Natural

Through the development of this method, Stacy is promoting how choosing natural enhancements can give effects that are both comfortable and beautiful.

SO Natural also challenges the perception that extensions are only for adding length, showcasing how adding thickness can be an incredible way to boost womens’ confidence after experiencing hair loss, perhaps from pregnancy, menopause or other trauma.

AS SEEN IN:

The daily mail

the lady

Town & Country

AS SEEN IN: The daily mail the lady Town & Country

  • "So, so many of your have been asking about my hair, with peri meno my hair was less fall than usual and my normal extensions were making it finner, I've always had allot hair but its fine hair - so I've accepted I could not have the best of both worlds. I was thrilled when my friend told me about Stacy and her hand-tied extensions. I've had every kind of extensions being in the film and TV industry, but hands down theses are the best."

    ☆☆☆☆☆

    Martine Mccutcheon

  • "Stacy has shared and trained her knowledge to a few stylists i know which i think is very credible, ive known her from her early teens when she started and she has done some incredible things"

    ☆☆☆☆☆

    Lisa

  • "Fantastic quality and service! wouldn't go anywhere else."

    ☆☆☆☆☆

    Donna Harris

  • "Stacy is incredible"

    ☆☆☆☆☆

    Abbey Clancey

  • "I have been going to stacy for 8 years! her extensions are amazing! the best in the business."

    ☆☆☆☆☆

    Charlotte Dury

  • "Stacy is so talented and has worked so hard to get to where she is. her work is amazing and so is she"

    ☆☆☆☆☆

    Stephanie Crotty

  • "Stacy is the undisputed queen! Best product, colour match, extensive & unparalled technique. I've researched far and wide and ive not had better. she is also very lovely & makes me feel like a goddess"

    ☆☆☆☆☆

    Hayley Hamburg

Ready to start your Natural Hair journey?